Judging a book by its cover

Word nerd.

Very few things bring as much joy to my heart as a cozy reading nook and a great book.

Confession: I can’t get on board with e-readers. Nothing compares to holding a paperback in your hands; something about seeing the progress you’ve made in the story as you turn each page just feels productive. It’s a journey.

So, when my project this week was to redesign an existing book cover, I had the hardest time settling on a book because I LOVE THEM ALL.

blink1-original-cover
Original cover design.
blink-malcom-gladwell-web
My design created for educational purposes only.

hardcover

To embrace more of a challenge, I went with Blink as my book of choice. The original design is a clean, minimalist design, granting me loads of creative freedom.

Blink is a book about “the power of thinking without thinking”, or how great decision makers are able to “thin slice” by filtering factors from a large bucket of information presented to us; all in the blink of an eye. Since this is heavily based on the subconscious human processes, I wanted to tie in elements from science, space and psychology to bring justice to the title and content.

Full honesty? It was a fun project, but it sure wasn’t an easy one. My file had approximately 37,589,432 layers to it. Roughly. Remember that the next time you ask your designer to do something for you “really quick”. 😉

Font choices: Champagne & Limousines (a favorite sans serif type) and Bentham (a gorgeous serif font). You can’t go wrong with either of these options.

Color palette: The color choices were inspired by the range of lighter blue hues in the background and the bolder, brighter greens and blues in space image.

Sourcing the background from a gorgeous multi-tone polygonal design, I added a green color overlay to mute the tones and tie in different elements.

Brushes:  I came across a really gorgeous set of sparkle brushes that were the perfect way to tie in the space image in the “eye” with the rest of the design. I brought opacity down and set the jitter just high enough to give me a light speckling of ‘stars’ across the design cover.

Eyes: Both eye images were sourced from The Noun Project- a great resource for icons and vectors.

All in all, I’m more than thrilled with the final design. Let me know what you think!

*I am in no way affiliated with the publishing house responsible for Blink, Malcolm Gladwell, or the brand. This project and the use of Blink is strictly for educational purposes.

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