Focusing on logo design, color psychology and messaging, I created a logo for a hypothetical salon with the following target market:
- A high-end hair salon focusing on modern hairstyles and hair coloring
- New company located in Los Angeles
- Target audience: Celebrities, Young professionals ages 21-40, People interested in fashion-forward designs
The strategy was to pull in hues of purple in a watercolor, ombré pattern to reflect the services offered at a high-end salon. Color psychology shows that purple is often used in luxury beauty products and emulates a soothing experience; who doesn’t love being pampered?
Using varying opacities and brush sizes, I pulled various shades from the same color family to create the waterfall ombré effect.
Font selections were based on the strategy to create a modern, yet trendy vibe. The primary, sans serif font is Mayeka Thin and the secondary, trendy font is Voga.
The Noun Project was the source for the bobby pin style graphics. The original graphic was black, so I used the Quick Selection Tool and Brush to convert the graphic to white. Placing each bobby pin in the original file, I created an X style graphic to draw in an additional element.
A favicon is the small thumbnail you find in the corner of your web browser for each website you visit. A favicon is generally 16 px by 16 px (tee-niny as my hubby says), but I enlarged it for visibility purposes.
Black & White:
Something to keep in mind while creating a logo is your logo’s effectiveness if converted to a black and white version.
- Is your message lost or retained?
- Is contrast effective when converted from color to black and white?
While this list of questions isn’t exhaustive, it’s something designers need to remember when creating a logo. Imagine all the various modifications that can be done to your logo and play around until you’re satisfied that your logo is effective across multiple variations.