Ombré Salon

 

Focusing on logo design, color psychology and messaging, I created a logo for a hypothetical salon with the following target market:

• A high-end hair salon focusing on modern hairstyles and hair coloring
• New company located in Los Angeles
• Target audience: Celebrities, Young professionals ages 21-40, People interested in fashion-forward designs

Color Pscyhology:

The strategy was to pull in hues of purple in a watercolor, ombré pattern to reflect the services offered at a high-end salon. Color psychology shows that purple is often used in luxury beauty products and emulates a soothing experience; who doesn’t love being pampered?

Using varying opacities and brush sizes, I pulled various shades from the same color family to create the waterfall ombré effect.

Typography: 

Font selections were based on the strategy to create a modern, yet trendy vibe. The primary, sans serif font is Mayeka Thin and the secondary, trendy font is Voga.

Graphic: 

The Noun Project was the source for the bobby pin style graphics. The original graphic was black, so I used the Quick Selection Tool and Brush to convert the graphic to white. Placing each bobby pin in the original file, I created an X style graphic to draw in an additional element.

Favicon:

A favicon is the small thumbnail you find in the corner of your web browser for each website you visit. A favicon is generally 16 px by 16 px (tee-niny as my hubby says), but I enlarged it for visibility purposes.

Black & White: 

Something to keep in mind while creating a logo is your logo’s effectiveness if converted to a black and white version.

• Is your message lost or retained?
• Is contrast effective when converted from color to black and white?

While this list of questions isn’t exhaustive, it’s something designers need to remember when creating a logo. Imagine all the various modifications that can be done to your logo and play around until you’re satisfied that your logo is effective across multiple variations.