IMC Campaign Final Project

Peninsula SPCA IMC Campaign Organization overview The Peninsula Society for the Prevention of Cruelty to Animals has provided shelter and adoption services for the homeless pets of Hampton, Newport News, Poquoson, and York County since 1963. In 2015, the Peninsula SPCA transitioned to be an Adoption Guarantee, or “no kill” animal shelter. The Peninsula SPCA offers…… Continue reading IMC Campaign Final Project


Infographics and Data-driven Journalism With data-driven journalism on the rise, infographics (also known as information graphics) are an effective medium to deliver data + visuals to your target market. Practicing with infographics this week, I focused on creating a simple infographic for… that’s right. Bananas. (Cue Gwen Stefani’s B-A-N-A-N-A-S). Sourcing interesting facts about bananas from…… Continue reading Infographics

Airbnb Social Media Marketing Campaign

Social Media Marketing Campaign Inspiration: Selecting a travel brand to create a spring break social media marketing campaign for was an easy decision with the the exciting expansion Airbnb has recently introduced (they’re now offering experiences in addition to places to stay). Working for a startup myself and the interest I’ve always had for brands…… Continue reading Airbnb Social Media Marketing Campaign

Email Marketing Campaign

Creating an Easter holiday email campaign for Peeps Surprise! The bunnies are back. To piggyback on the web ad campaign I created for Peeps brand (which you can take a peek at right here), I took it a step further to round out the integrated marketing communications efforts and build out a mock up email campaign.…… Continue reading Email Marketing Campaign

Hoppy Easter, Peeps. Project 11- Web Ads

Web Ad Campaigns This week I was tasked with creating a series of web ads (leaderboard, rectangle ad, animated GIF skyscraper ad, and button) that are consistent with messaging and aesthetic for a brand of my choosing. Since Christmas is the obvious go-to for retail holiday campaigns, I chose to go a different route since…… Continue reading Hoppy Easter, Peeps. Project 11- Web Ads

Mama’s Boy Wireframe & Website Mockup

Mama’s Boy Athens Any UGA alum will tell you that Mama’s Boy is an icon in Athens even beyond your undergraduate days. I now live 700 miles from that sweet little shack of a food heaven but whenever we’re within driving distance, I make sure to pay homage to Mama’s Boy for my doctor recommended…… Continue reading Mama’s Boy Wireframe & Website Mockup